Developing a marketing strategy is vital for any business. Without one, your business won't be able to reach the right customers for its goods and services.
A marketing strategy is a plan on how you will market your business. It is important to understand what will be effective in reaching your potential customers, how and when to interact with them, how much time it takes out of your working week and what costs will be involved. If your time is better spent on other activities, you may want to even consider outsourcing certain marketing activities (such as social media marketing, emailing customers or building a website).
Developing a strategy will help you clarify these areas and ensure that you use your time and money effectively.
Our business advisers can give advice on how to market your business effectively and how to develop a strategy.
We can offer marketing advice about:
We can also offer selling advice about:
To find out more about marketing, contact your business adviser at a local business centre using the online form (please note: you will need to supply an email address in order for the adviser to reply to you):
Contact a business adviser online
Business advice is free to any East Riding of Yorkshire resident or business based in the East Riding.
The Chartered Institute of Marketing also have some useful information:
Chartered Institute of Marketing (external website)